L’Oréal Paris L’Or Electric Collection – Limited Edition Make-Up Collection for the 2012 Cannes Film Festival

L’Oréal Paris L’Or Electric Collection – Limited Edition Make-Up Collection for the 2012 Cannes Film Festival

From 16 to 27 of May 2012, L’Oréal Paris again has the privilege of creating make-up looks for the supremely beautiful actresses who came from around the world to celebrate cinema at Cannes. L’Oréal Paris has been the official make-up artist of the Festival de Cannes for 15 years which is an incredible honour for the brand. In designing breath-taking make-up looks, intended to be admired on the red carpet, L’Oréal Paris is contributing to the high beauty standards synonymous with the Cannes Film Festival.

Electric glamour on the French Riviera

This year’s Festival de Cannes is also our opportunity to present an exclusive new make-up collection which is the leading inspiration for the exquisite looks on the Croisette.  Created especially for the L’Oréal Paris ‘Dream Team’ at this year’s Festival, the L’Or Electric Collection is a true symbol of glamour and desire… truly embodying the L’Oréal Paris spirit.

The L’Or Electric Collection by L’Oréal Paris

L’Oréal Paris is electrifying the 2012 Cannes Film Festival with a brand new high-tech collection. The L’Or Electric Collection offers a unique colour collection rendering multitudes of vibrant glimmers and explosive hues.

A word from L’Oréal Paris Colour Designer, Orrea Light

The L’Or Electric Collection is inspired by the extravagance of the 80’s – post-modernism,  Studio 54, neon, fluorescent colours, new wave and the beginning of electronic music.   More than just a tribute, the L’Or Electric Collection re-invents and modernises 80’s style for 2012. In infusing it with a precious metal, gold, L’Oréal Paris created a brand new technology: Cosmic Pearls.   For the first time, colour becomes something changing and multi-faceted, and the colour rendering is transformed depending on the angle from which it is viewed. A multitude of glimmer reflections, intense colours and brand new unprecedented shades, L’Or Electric is definitely 2012’s most magical collection.

High-Voltage Lips – L’Oréal Paris Colour Riche L’Or Electric RRP $25.95

Using new Cosmic Pearls Technology, L’Oréal Paris Laboratories have created a new palette of intensely luminous shades with unique colour rendering. As a true electric shock, the new Colour Riche L’Or Electric lipstick shades change with the light as well as the viewing angle.

Via a mineral coating and the inclusion of optical enhancers in Cosmic Pearls Technology,

the glimmers in the lipstick vary and change to create a shock wave of metallic luminosity on the lips.

L’Oréal Paris Colour Riche L’Or Electric comes in four neonic colours:

402. Electric Fuschia

406. Neonic Orange

407. Metallic Coral

408. L’Or Electric

Eye Intensity – L’Oréal Paris Infallible L’Or Electric RRP $19.95

The Infallible L’Or Electric Collection offers concentrated colour that lasts 24 hours and an all-new velvety feel.  L’Oréal Paris Laboratories have created a new palette of intensely luminous  shades with unique colour rendering… combining one predominant colour with a contrasting dose of electricity.

Via a mineral coating and the inclusion of optical enhancers in Cosmic Pearls Technology in the formula, the glimmers in Infallible L’Or Electric eyeshadow change and vary to create intense new tones that highlight your eyes. A quick dab with your fingertips is all you need to reveal intense colour.  Colour stays intact: resists blinking, rubbing, water and it doesn’t build up in the creases of the eyelids.

L’Oréal Paris Infallible L’Or Electric comes in three chameleon colours:

37. Metallic Lilac

39. Magnetic Coral

40. Cosmic Black

Incandescent Nails – L’Oréal Paris Le Vernis L’Or Electric RRP $6.95

The Le Vernis L’Or Electric Collection offers women brilliant, vibrant shades that are easy to apply.  L’Oréal Paris Laboratories succeeded in creating new shades with multitudes of glimmers and  metallic reflections offering a new frontier in the world of colour.

Cosmic Pearls Technology was included in the Le Vernis L’Or Electric products to add intense colour reflection and create tones that vary and change depending on viewing angle.  The ingredients in Le Vernis L’Or Electric are combined in a gel matrix: Integrated Gel Technology. This innovative texture, unprecedented at L’Oréal Paris, glides on easily and provides smooth, even coverage over the entire nail.  The new texture was developed in tandem with a new brush designed so that the nail

colour would adhere to it better without dripping… which means you can polish your nails with confidence.  L’Oréal Paris Le Vernis L’Or Electric offers brilliant, shiny 10-day hold.

L’Oréal Paris Le Vernis L’Or Electric Collection comes in four shades for four different looks:

807. Majestic Green

809. Mystic Blue

811. Magic Croisette

The L’Or Electric Collection is available in variety stores, Priceline and selected pharmacies for the limited time of June 2012 only.

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