Superdry Autumn/Winter 2012 Campaign

Superdry Autumn/Winter 2012 Campaign.

Superdry is set to launch an inspiring new Autumn/Winter campaign shot by fashion’s latest cult photographer, Jacob Sutton.

Jacob is known for his powerful imagery, exhibitions and animation and his portfolio includes campaign shoots for Hermes, Burberry and Bergdorf Goodman to name a few.

Autumn Winter 2012 marks a new chapter for the cult brand with edgy campaign imagery; styled by top London stylist Tracey Nicholson, it brings iconic film influences to life with a modern rock feel and features model and actress Clara Paget, upcoming UK models Tom Barker and Hanna Sorheim as well as the son of Clash Guitarist Paul Simonon, Louis Simonon.

Clad in chunky knits, premium accessories and classic Superdry outwear appropriate for a casual Americana outing, these outstanding young models have reinforced the labels signature denim looks.

Autumn/Winter 2012 range will launch in Australian stores in February 2012.

Exclusive behind the scenes footage has been directed and produced by Pulse.

Click here to view the behind the scenes footage on Youtube.

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Superdry was created in 2003 by James Holder and Julian Dunkerton following an inspirational trip to Tokyo. After establishing a boutique following in the UK in 2003/4, the brand quickly shot to fame after David Beckham was spotted wearing Superdry leather jackets and tees. The label quickly found itself front of mind in the UK and Europe before expanding to the US, Asia and Australia.