L’Oréal Paris, the world’s leading beauty brand, pioneers a digital revolution with the launch of the first-ever virtual makeup simulator, Makeup Genius. L’Oréal Paris Makeup Genius is a personalised beauty advisor that fits in the palm of your hand… enabling consumers to test and try beauty products using their mobile phone or tablet as a virtual mirror. The latest must-have beauty tool taking the world by storm is now available to download on both Android and iOS, for all Australians to fall in love with.

Forget smudging a lipstick tester on the back of your hand or waiting to get home to try out a new eye shadow colour. Get ready to experience beauty in an entirely new way, thanks to L’Oréal Paris. Whether at home or in-store, L’Oréal Paris Makeup Genius is everyone’s new portable personalised beauty advisor. Makeup Genius allows you to test a product, try out a new makeup look, follow a makeup tutorial or find a new lipstick to perfectly match your outfit… all at the click of a button.

Cameron Woods, L’Oréal Paris Marketing Director said “The launch of L’Oréal Paris Makeup Genius is a true game-changer in today’s beauty industry and we are thrilled to be pioneering a new future of beauty. We are so proud to bring a true innovation to the market, providing what we hope is a genuinely useful, inspiring and educational tool for our consumers,”

In three easy steps, everyone can become a Makeup Genius

Step 1: Scan your face

Step 2: Select products or entire looks to try

Step 3: Post and share your virtual makeup look

In the creation of L’Oréal Paris Makeup Genius, thousands of product tests were carried out by our researchers to ensure the makeup results were precisely reproduced. The app works in more than 400 different lighting conditions and takes into account all ethnicities to ensure the resolution and performance of the makeup – including texture, finish and colour – are all accurate.  L’Oréal Paris Makeup Designer, Karim Rahman, and Colour Designer, Eva Yean, worked closely with the team checking the finished result of every colour, shape and texture to guarantee the most realistic designer makeup look possible.

Share your look with LÓreal Paris by using #makeupgeniusau.

L’Oréal Paris Makeup Genius is available to download from the App Store

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