Fashion is a wonderful thing. It inspires, makes a statement, communicates who you are, keeps you warm or cool… we can’t get enough of it right?!

We watch designers send beautiful women and men down the runway season after season wishing that we could afford all the eye candies lavishly exhibited for us.

Most of us are always on the look out for a bargain, and stores are flooded with merchandise, thoughtfully displayed to grab out attention and dollars. In the glitz and glamour of it all, we rarely stop to think about where the clothes actually come from, and the lives and the conditions of the people making it.

Fact is that as consumers become more spoilt for choice and price, with constant sales, which is making discounting the norm not the exception. What does that mean for humanity?

Companies are constantly pushing down manufacturing prices and finding manufacturing centres in 3rd world countries where people work for dismal pay in awful conditions. Some may comfort themselves with the idea that at least these people have jobs, this in part is true, but do people deserve to suffer so we can have a bargain?

Fashion Revolution is on a mission to create awareness and get consumers to stop and think.


On 24 April 2013, 1133 people were killed and over 2500 were injured when the Rana Plaza factory complex collapsed in Dhaka, Bangladesh. No doubt some people reading this article would not have heard about it. These numbers are truly hard to comprehend.

Social and environmental catastrophes in our fashion supply chains continue.

Fashion Revolution says enough is enough.


Here is food for thought, next time you are buying that “must have” shirt, spare a though for the people that made it for you. A good rule of thumb to remember, a $15 pair of jeans is a sure sign that the people making it aren’t getting paid very much. Even for luxury brands, that have luxury margins and marketing budgets may not always be looking after their factory workers in favour of healthy profits funded by you.

There are plenty of labels out there producing ethically. They are doing it themselves or giving the work to small ethical factories. They are brands that you are not likely to know, because they do not have mega marketing budgets and are working on a smell of an oily rag trying to compete for your attention with the mega producers.

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Why don’t you make it your mission to find a new brand that hand makes ethically in small quantities? Note, don’t assume that just because an item is made overseas its automatically exploiting someone, in the same way that things made in Australia do not necessarily mean they were made ethically. Join the Fashion Revolution and ask #WhoMadeMyClothes


Learn more at Follow the movement #FashionRev

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Katya Ellis
MELBOURNE, AUSTRALIA: Curious by nature, Katya Ellis is a self-proclaimed jack-of-all-trades. At any one time, she is juggling a myriad of projects, which can range from event management, fashion design, styling, content production, fashion retail, small business mentoring, business development for clients, and running export programs for Australian fashion designers around the world. Occasionally, she finds the time to write. Addicted to travel, and innovation, Katya is a dedicated supporter of emerging and independent labels.