THE KOOKAI spring summer 16/17 Cruise campaign has landed, and for all of us still suffering the chill in the air, it most definitely depicts ‘from where you’d rather be’.

The dreamy campaign conjures up the exotic glamour of European summers spent in the Amalfi Coast and Isle of Capri – and if you’re like me, you’ll also start to vision yourself poolside on a blue and white striped day bed, sipping an ice cold Aperol spritz under the Italian sun (a girl can always dream).

The collection covers all the styles we will need for the the upcoming seasons: romantic off-the-shoulder tops, fitted midi dresses, sartorial playsuits and jumpsuits, and sleek coords that will take you from day to night.

Statement primary colours frame the collection, with bold red, blue and yellow bringing the mediterranean sophistication to life. Undertones of pastel yellow, white, lilac, soft pinks and champagne complete the range, complementing your soon-to-be sun-kissed skin (or extra layer of spray tan).

The Kookai SS1617 collection was photographed at Halcyon House by Emily Abay, featuring models Megan Blake Irwin and Georgia Fowler. Hair and make up by Max May.160628_Kookai_SH03_0561160628_Kookai_SH04_0798 160628_Kookai_SH05_0943  160628_Kookai_SH06_1514 160628_Kookai_SH08_1866 160628_Kookai_SH10_2095 160628_Kookai_SH12_2295 160629_Kookai_SH01_0061 160629_Kookai_SH03_0458  160629_Kookai_SH06_0982 160629_Kookai_SH07_1069160629_Kookai_SH08_1398  160629_Kookai_SH10_1723