Six independent Australian labels made their mark in New York! Bloggers, stylists, and magazine editors braved the -11c temperatures, to attend the exclusive event during New York Fashion Week, and be among the first to catch a glimpse of the Australian contemporary womenswear and accessory fashion brands making their U.S. market debut at a Fashion Installation hosted by fashion visionary retailer Bene Rialto.
At the press launch the guests viewed a presentation show with models wearing a selection of styles from Elle Zeitoune, Magdalena Duma, The Shanti Butterfly, Clarissa Avenue, Pelle d’Arte, and Nest of Pambula jewelry.
The two-week-long event is presented in collaboration with Bene Rialto, whose five-floor innovative retail, showroom, and educational platform provides an excellent launching pad for new and emerging brands. Located in the heart of New York’s garment district, Bene Rialto is quickly becoming the premier destination for discovering and shopping emerging fashion talent. “Our unique marketplace provides select showrooms and brands an opportunity to meet, showcase, and sell to the most influential fashion retailers and ambassadors in the heart of New York’s garment district,” says Bene Rialto CEO Caryn Neary. “We are excited to introduce these talented Australian designers to the U.S. market and to be creating this new and innovative experience for retail buyers, media, and customers,” says Neary.
Model in Elle Zeitoune
Elle Zeitoune, one of the top-selling online brands in Australia, features structured cocktail dresses and gowns that perfectly balance classic femininity and cutting-edge design.
The Shanti Butterfly
Leather, as a design medium, is reinterpreted as lingerie-inspired, lace-trimmed leather slip dresses and fur-trimmed jackets at Magdalena Duma, whereas at Pelle d’Arte, it is the main story, retold in colorful, studded, well-constructed versions: quilted handbags and structured clothing, rainbow and tie-dye colorful leather jackets and tops, and statement-making boots and clutches.
Left Clarissa Avenue Dress, Pelle d’Arte Clutch/Right Pelle d’Arte Jacket and Shorts
Nest of Pambula’s jewellery combines colourful graphics with simple shapes, to create everyday favourite jewellery pieces…
Nest of Pambula Jewellery/Pelle d’Arte top and pants
Nest of Pambula
“These Australian brands have that perfect combination of interesting design, wearability, and an accessible price – I see a great potential for them in the U.S. market,” says Eveline Morel of Emblem Showroom, event producer. “The reaction from everyone has been overwhelmingly positive, so far.”
Watch this video to get a taste of the action!
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