What is the latest trend to hit the USA? Aussie designers of course! American’s just cant get enough of Australia’s fashion forward design signature. Since September a group of 10 hot labels have been showcasing their collections during New York and LA Fashion Weeks and trade markets. The Design Australia USA event, for 3 seasons, has been introducing exciting, up-and-coming contemporary Australian brands to US and International buyers, media and influencers.

60 stylists and bloggers, with the addition of Australian Consul-General Nick Minchin, awed over the Spring 2016 collection shown in the NYFW fashion presentation.

The event provides a new model for marketing these brands, giving them a chance to get noticed and develop a following in the US market. The labels showcasing this season for the 2 month event on the East and West Coast include:

Zhivago     The Shanti Butterfly    Steph Audino    Pelle d’Arte    Magdalena Duma 

Jomay Cao    House of Skye    Elle Zeitoune    Cococabana    Black the label

The ten women’s swear brands include a variation of styles – show-stopping eveningwear to edgy ready-to-wear.

Zhivago has become a fave of the Jenner sisters; Kylie strutted her stuff in numerous pieces in LA and Florida. Kendall followed suit – quite literally- modelling a two piece suit at the Much Music Awards in Canada. Zhivago’s vibe is definitely explorative of style and design, structuring the attire with bold shoulders or padded bodycon that oozes luxury.

zhivago copy

The Shanti Butterfly has Australia wide success with their relaxed edgy styles. Launching in the USA in early 2015, the husband and wife team work to expand on global trends introducing five contemporary collections per year.

Shanti

Steph Audino’s namesake label is a Perth red carpet favourite. This is not the first time Steph Audino’s designs appeared on the New York Fashion Week calendar, the brand is also a regular on the Telstra Perth Fashion Festival scene.

Steph Audino

Pelle D’arte are now international pro’s on their second showing in the USA. Their success in staple leathers is evident exuding a timeless yet directional approach.

pelle darte

Additional to Pelle d’Arte success is Magdalena Duma who is also on her second showing in New York. Magdalena Duma is growing internationally from her Sydney base and boutique in Surry Hills.

Magdalena Duma

House Of S K Y E has been carving out a following in Perth and beyond. The bohemian style is so-hot-right-now and affordable whilst portraying high quality fashion in every part of its hand-dyed fabric.

House of Skye

Sydney bases label, Elle Zeitoune, is literally booming.  Worn by celebrities in just about all the hot TV Australian shows, and dominating online sales. The brand began its US expansion last season and has been picked up major US retailers.

Elle Z copy

Jomay Cao based in Perth. is becoming known for her classically luxurious and classy gowns from bridal to celebrity red carpet.

jomay 2

Cococabana, previously known as Laundrette, show a vision for futuristic styles and all they are aspiring to put into their designs in their resort pieces.

cococabanna

The Black Label (Sydney), is building a name for its made to measure and bespoke services, proudly supporting their Australian roots and manufacturing their collections locally.

Black

With local success knocking on their fashionable doors, these labels are sure to get noticed, and  snatched up by US retailers and it will be no surprise when we see these brands boom from Australia to the US.

Watch this space.

Images: Dayane Ohira – www.dayaneohira.com
26-09-2014 4-43-27 PM

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