Fast fashion has revolutionized the way consumers shop, how much they spend and where they spend it. While this has resulted in an economic boom in the fast fashion six-week trend cycle, it has also encouraged luxury fashion houses and iconic brands to dip a toe in the waters of the mass market. The result is affordable designer collaborations with high-street heroes like Topshop or H&M, and household name lifestyle stores like Target. While Jean Paul Gaultier for Target and Balmain for H&M received mass media attention, a few, newer collaborations have flown under the radar.
Here are the top three designer collaboration picks for every kind of shopper, from your practical mother to your fit-obsessed bestie.
Liberty London x Uniqlo
Perfect for: shoppers who value practicality and durability in their clothes, while also looking polished.
Liberty London is an iconic London lifestyle retailer, and has finally made international shipping available to Australia. Their most recent collaboration with the British arm of Uniqlo features practical, wearable womenswear and childrenswear constructed from fabric prints and patterns developed by Liberty London over the last 100 years. Lovers of all things practical and British will love this fresh and colourful, yet minimal collection.
Available only online for Australians via http://www.liberty.co.uk/uniqlo/article/fcp-content
Gucci for Net-a-Porter
Perfect for: the fashion addict developing a designer wardrobe.
Gucci has partnered with luxury online e-tailer Net-a-Porter to develop a 20 piece capsule collection. Designed by Gucci Creative Director Alessandro Michele, the collection has been available since May 12, starting at the very accessible price of $270, and includes everything from iPhone cases to clothing. The collections is brimming with colour and vintage inspired prints, but with an air of classic timelessness specific to the Gucci DNA.
Buy online at https://www.net-a-porter.com/au/en/Shop/Designers/Gucci-for-NET-A-PORTER?cm_mmc=GoogleAU–c-_-NAP-EN-AU-_-Brand_Gucci_for_NET-A-PORTER–GUCCIxNET-A-PORTER_BMM-_-%2Bgucci%20%2Bx%20%2Bnet-a-porter_b_kwd-167140844902_GucciforNETAPORTER&gclid=CLrZzuHR48wCFQUsvQodCz8H0Q
NikeLab by Riccardo Tisci
Perfect For : The fitness fanatic with a soft spot for fashion
Activewear is about to get seriously elevated by one of the most recognizable names in fashion. Givenchy’s Creative Director Riccardo Tisci has developed a capsule collection, one part monochromatic and one part kaleidoscopic, that not only looks dynamic, but is physically dynamic too. Utilising Nike’s Dri-FIT and Flyknit technology, the collection guarantees you will feel as incredible as you look.
Available this July online only via http://www.nike.com/au/en_gb/