Bright multicoloured souvenir jackets are a massive trend currently and have been hyped on the biggest catwalks. With bohemian prints, soft silk satins and distinctive logos, this clothing piece gives an individual statement to every outfit. The light weight and silky fabrics promise a high comfort and won’t let you sweat, or freeze on a chilly summer evening. The vibrant colours reflect a contemporary feel, mixing up Asian culture with cool embroideries and sporty elements to create a modern bohemian retro style.

Chiara Ferragni wearing souvenir jacket
Chiara Ferragni wearing one of her souvenir jackets

Originally, the souvenir jacket was commissioned by occupying American soldiers in post-WWII Japan, to celebrate their time abroad and therefore represented a mixture of two cultures. Also the preppy look of the 60’s in Japan had been an important time for the bomber like jacket. Especially for members of certain gangs, it represented an initial styling piece. Looking back, mostly men wore this jacket first. Hence today the souvenir jacket has become one of the possibly most popular garments in terms of an androgynous look in a mixture of male cuts and feminine florals.

Yes, this trend embodies a real colour explosion. So the question is now: How to combine this masterpiece of Spring/Summer 2016? Often it is worn with uni coloured basics, jeans and cool cropped tees. To get a Californian touch, you might want to wear it with a flared trouser in burgundy, cream or black, but even with a slit dress or a frilled skirt, this jacket can make a stunning look. As floral prints are another must-have in our closets right now, there might not be any limits set to your choice of further printed garments. Watch out: This style item will also still be in fashion for SS17.



Showing distinctive Hawaiian motives, such as birds and dragons, this outerwear collection for SS16 includes embroidered details, as well as more bolder prints in a colour range of black, white, grey, pale pink and bright yellow. Consisting of 11 limited edition pieces, each one has its own personality and reflects true Hawaiian vibes.

Tommy Hilfiger

Tommy Hilfiger

For their “People’s Place Originals” collection, Tommy Hilfiger also decided to integrate the souvenir jacket with floral and tiger prints, setting a sporty, but still chic touch.

Margaret Zhang at Gucci FW2016
Margaret Zhang wearing Gucci at FW2016


Using their own floral prints and 100% silk, these high class bomber jackets are set to take over the fashionista’s world in storm with strong colours and a mystic feeling. They are part of the luxury brand’s “Surreal Spring 16” campaign.