Twice a year the international fashion world comes alive with exclusive previews of the styles we will be wearing next season. The busy schedule of fashion weeks was kicked of in Los Angeles with the ‘First Glimpse’ event.

The W Hotel in Hollywood was the luxurious setting for the ‘First Glimpse’ Bloggers-Only series of events were launched in 2013, to provide fashion bloggers a first look at the new brands and products. Produced by Emblem Showroom, these regular events are a collaboration of designers, forward-thinking fashion bloggers and stylists who are constantly in search of the next big thing!

First Glimse W hotel hollywood

Bloggers at W hotel for First Glimpse 

The VIP audience got an exclusive preview from six international labels.

One the featured labels –INDER DHILLON is Aussie! So great to see Australian labels get exposure in the US!

Proud as punch!

Inder Dhillon 2

Inder Dhillon 1

Inder Dhillon @ First Glimpse

The designer and founder of the lable, Inder Dhillon, is a former New York Securities trader whose passion for fashion led her to pursue fashion design studies at Parsons before relocating to Sydney. Her architectural pieces have been featured in Vogue Italia, InStyle, and other fashion press. After showing at New York Fashion Week in September 2014, the line has been favorably received in the US and has already become a red-carpet favourite for celebrity stylists.

Another international label featured was AZUL BY MOUSSY Since its launch in 2008, this brand developed into one of the biggest young contemporary brands in Japan, with 100 stores and growing!

Azul by Moussy

Azul by Moussy

The US labels featured at the W Hotel event were:

Born and raised in New York, Ashley Michaelsen (a model and working actress) started her first line at 21 years old. Ashley Michaelsen designs have been warn on red carpets in New York and Los Angeles, worn recently by actress Christine Moore, Katy Tiz at the American Music Awards, and Grammy nominee Antonique Smith, on her KTLA performance.

Ashley Michaelsen

Ashley Michaelsen 2

Ashley Michaelsen

Founded by friends Tiffany Foster and Kelley Cortese, and named after their children, Chase and Sully, launched in 2007.
Locardi, a sister brand of Chasensully, featuring vividly-hued scarves and jewelry, was created as a way to raise money for Triumph Over Kid Cancer organization. 10 % of all sales are donated to this organization that was started by a kid, and is providing research for Osteosarcoma.



Chansensully:Locardi and Natasha Morse Design
Launched in the fall of 2013, and inspired by the intrinsic beauty of the gemstones, Natasha Morse jewelry is distinguishable by the intricate detail and masterful craftsmanship. The designs were on display during the evening for the guests to get a closer look.

Launched in 2008, Talina Hermann’s modern styles are designed and produced in Los Angeles, and are inspired by Talina’s own experiences, in the US, as well as her native Ukraine, where she grew up.

Talina Hermann

A special thanks for the sponsors for the luxurious blogger gift bags!

Charles David, Station Hollywood, Rock Me Cosmetics, Ashley Michaelsen, Pedi Princess, Emblem Showroom, Media Playground. 

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