As most of you that have been reading my posts for Stylehunter know by now ICONIC is a Dubai based brand that create’s ‘on trend’ pieces at unbelievable prices. Both adhering to quality as well as enabling the everyday man to look his best. We were recently invited to preview their Spring 2015 Collection presented at the Lotus Lounge, Anantara at the luxurious palm islands.

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Placed amidst fuchsia lights, contrasting against the midnight blue sky was the new offering by Iconic, the Spring 2015 collection. Taking cues from some of the biggest runway trends for the coming season, this offering was about a ‘revisit of sorts’. A celebration of ‘iconic pieces in fashion’ if you will. The menswear sported items such as the renowned baseball/varsity jacket, with shades of somber black and rousing red in fabrics like padded jacquard and bonded cotton infusions.



Also, in place were the rousing reappearance of botanic florals reminiscent of the 60’s, paired with the seasonal must-have: ‘cruise wear’ – from nautical lines exuding the effervescence of 1920’s elegance, to the art-inspired prints. Also, playing center stage as an ode to all things vintage, was the womenswear. A polka dotted overcoat that screamed Twiggy, a delicately hippy/bohemian shirt dress that languidly evoked the essence of the 40’s and of course the ever prevalent maxi, re-invented with delicate printing and chiffon infusions.


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Fashion is a reflection of the time, a voice of the world, and with such collections we as consumers are reminded of the ceaseless repetition of events – personal, professional and global. And, that is the true beauty behind this collection, the power of re-invention. As, the Middle-East temperatures drop, and we prepare ourselves for a chilly holiday season. Let’s remember to pay homage to the key-pieces in our wardrobe. After all, wouldn’t a polka dotted overcoat and varsity bomber be exactly what’s needed? Hint, hint!

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