Poppy Delevingne hit Aussie land this week to celebrate the launch of MRP Australia, one of South Africa’s biggest fast fashion retailers. Along with the man of the evening, Henry Holland, MRP hosted a launch party that won’t be forgotten anytime soon – a phenomenal night with endless entertainment, delicious catering and of course, ample retail therapy.
Upon entering the huge store taking over the La Trobe street entrance of Melbourne Central, guests received a lanyard – the key to the goodies of the evening. A token allowed you to play the most advanced lucky dip I’ve seen so far, involving spinning a wheel and choosing the appropriate printed shape entailing what you’d won inside. Of course I won a selfie stick – I kept it to myself that I already own one of these babies (embarrassing) but this one is way more advanced, complete with a velvet cover.
For those who weren’t fortunate enough to win a selfie stick, Social Playground were taking fun snaps in the MRP studio corner. Meanwhile DJ duo Dem Foxes kept the music pumping, the incredibly talented artist Buff Diss created a live installation of his masking tape artwork and Sarah Darby and Angie Rehe sketched guests into stunning fashion illustrations.
I’m pretty happy with Sarah Darby’s sketch of myself, I feel so much more chic as a fashion illustration. Next up was the DIY hat station, where you could choose the colour of your hat, get your name painted on it and smother it in bling – it was all or nothing for me. Poppy had a black cap with silver gems, so I thought I’d be totally coordinating and pick a white cap, which was then embellished in gems of all the colours of the rainbow. MRP should probably take my design and sell it. It’s a trend waiting to happen.
After indulging in everything the fun-filled launch had to offer, I browsed around and snatched up the cute, Oakridge striped midi shirt-dress before my size sold out. It was definitely a popular choice of the evening!
The Poppy Delevingne for Oakridge range was a highlight, featuring floaty boho pieces and included Poppy’s favourite finishing touch – leather sandals. The actress, muse and model also includes her personal wardrobe essentials in the Oakridge range. Commenting on what items are a must-have for every woman, Poppy swears by “the perfect little black dress and a really good pair of jeans that you can either dress up or down.”
If there’s anything that gives us another reason to shop, it’s fashion with a cause. Proceeds of Poppy’s Oakridge range will go to the MRP Foundation, which aims to transform the lives of youth in South Africa. The foundation “delivers programs that respond to the challenges facing young South Africans such as poor education and unemployment.”
Hitting off their Australian opening with a bang, funding a great cause and providing quality, affordable fashion for the whole family; MRP is going to fit right into Australian retail. The next MRP store will be opening at Eastland on 29th October 2015.
The international guests of the evening: Poppy Delevingne and Henry Holland (below).
The DJ duo: Dem Foxes.
The collection: Poppy Delevingne for Oakridge.