Nothing excites me more than scrolling through my instagram account and discovering the many ways in which the white collar troupes spruce up their everyday office wear. With a little bit of style and flair, they brighten up the somewhat mundane monotony of the daily 9 to 5 grind.
I too am part of corporate office land and have decided that this year I will focus more on jazzing up my daily outfit with some vibrant statement pieces and garments with a unique twist on the traditional designs. The sleek clean line of a pressed blazer, or the captivating curves of silk pencil skirt are all enticing classics, but it’s important to keep your office look fresh. It not only compliments your physical appearance but stimulates positive thoughts within your general working mentality; there is nothing quite like a striking power suit and killer heels to boost a woman’s confidence at work.
One brand that I find posesses the quintessential essence of combining appropriate office attire with the constant demands of on-trend fashion is iconic Australian label SABA. This week they have launched their new look campaign for autum/winter 2014 with a creative spin.
Hiring acclaimed photographer Justin Cooper who captures the essence of the label’s autumn/winter offering impeccibly, SABA presents their new design direction with the end result being a confident and effortlessly sophisticated set of imagery.
Emphasizing the strong attention to detail and uncompromising philosophy of quality and design that has always played a vital role in the label’s ranges, SABA proves that they are the forward thinking and vogue-privy label to be trusted. Check out the images below to see Justin’s fantastic work or head to YouTube for a peak at their latest range.
Creative Direction: Three60
Styling: Caterina Scardino
Photography: Justin Cooper
Models: Arran Sly from DNA Models New York
Fia Ljungstrom from IMG Models
Makeup: Amanda Reardon
Hair: Richard Kavanagh
Sleek, stunning and stylish, I am constantly impressed with their range that can take you from day to night. Clean lines and feminine tailoring create a wardrobe for the modern working woman that is effortless, classic and relevant and this stunning new collection is already available in all SABA stores and online.
Read more articles by Donna Ferreri.