WHEN it comes to the world of style, the word Scandinavian evokes crisp images of minimalistic basics in whites, blacks and hues of grey. But, there’s one fashion agency which has set its sights on redefining the world’s perception of the on-trend style.
Stylehunters, we’d like to introduce you to North Collective.North Collective is on online agency which was launched in January this year and brings together the best in high-end Scandinavian fashion labels.
The team’s vision is simple: to celebrate and promote exclusive, high-end Nordic fashion labels within the Australian market.The Scandinavian online store offers a range of brands which showcase Nordic fashion as more than the minimalist style that has become synonymous with the region.
Brands such as Raiine, All At Sea, Uncommon Matters, Belsac, People’s Republic of Cashmere, Soulland, Saks Potts and the Handcrafted Copenhagen x North Collective collaboration, feature intricate, colourful, statement pieces that evoke a carefree confidence.The best part about this agency? The care and dedication that goes into curating the best possible selection to represent the intended style tone. In order to communicate the essence of Scandinavian fashion North Collective creates a look book twice a year which tells the unique story of the current season.
The agency’s two owners personally curate the edits from start to finish (and shoot them on their iPhone … effortlessly cool), illustrating how the key pieces of the season should be worn and loved by the every-day Australian.
Different to everything you knew about Nordic style? Definitely.
And that’s exactly what the team behind the agency want.For their latest season edit, North Collective have launched a pop up store at 1268 High St. Armadale. In store you can shop the Ghost Grey Edit from their AW16 season, entailing a range of trans-seasonal classics, stunning jewellery and Greenlandic sea prints among exclusive art pieces.
So … I guess we’ll see you there.
You can visit the North Collective Pop Up Store:
10am – 5pm, Monday – Friday
10am – 2pm Saturday.
Shop the North Collective here.