White. The epitome of chic, contemporary dressing. An indicator of great style.

The purest of colour palettes and an effortless summer favourite which occupies a dominating presence not only on the streets with fashion’s influencers but one that is also held in the highest esteem by designers as they recreate it’s wonder season after season, collection after collection.white editorial herwearabouts.comharpersbazaar.com

The SS15 runways were proof that this statement of simplicity is here to stay, and yet amidst it’s continuity, we were witness to a subtle style evolution with the inclusion of an equally luxe addition of the sweetest kind with caramel, tan, and peachy hues.Derek Lam White ShirtChloe SS15 Lace Detailsvanessa Bruon Tan Accents

whowhatwear.com have called caramel “the signature shade of the perennially chic”, and when shades of this kind are paired together with white, a beautiful fusion is created; the perfect pairing of  the luxurious, which is exactly what we experienced at Chloe, Derek Lam, Michael Kors and Vanessa Bruno to name just a few as “white” was given some extra polish.MK White and Tan fav combowhite and tan 2 MKBalenciaga Offset white with tan SS15paris

It’s the perfect way to refresh your white routine and easily achieved without a complete wardrobe overhaul. It’s the simple things; a belt, a pair of shoes; the perfect excuse for a new hand bag and as easy as swapping out your white shirt.Camel and whitemarkdsikes.comcamel and whitewhite with tan accents whowhatwear.com

The colour of columbines, and just as irresistible: decadent caramel hues will sweeten up your wardrobe and elevate your style.

It’s time to invest in the shade that will keep you “perennially chic” xo 

Jenni Sellan

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