SIMPLICITY. Coco Chanel herself stated it as the “keynote of all true elegance”, and Leonardo Da Vinci unknowingly forecast his own fashion sensibilities by declaring it as the “ultimate sophistication”.
We all want to be in possession of the pieces that will ultimately guarantee our ability to pull together a great outfit – everyday- with seeming ease. You know what I’m talking about; channeling those model-cool-girl looks that everybody wants to be known for.

The key? Mastering the basics. The starting point? None other than the perfectly cut tee.
Whether it’s pairing it back with your favourite denims; layering under this seasons’ must have blazer, or using it to play down your new metallic midi, there’s no end to the countless and stylish partnerships that the humble tee has to offer.

Now, at this point, you might be wondering if it actually even exists. Maybe you have a wardrobe full of them, yet none quite make the cut. But as all good Stylehunters know, persistence is key and the commitment behind the quest to find this elusive piece has finally paid off: cue, Frances Hendrie.

Just six months young, and already featured in Vogue, Frances Hendrie is the latest luxury basics brand to hit the Australian Market. And quite simply put, it’s all about the tee.With a “wish to simplify everyday life, beauty and clothing for a more effortless way of living”, Rebel Hendrie, General Manager and Buyer for one of Brisbane’s coolest international designer boutiques, Calexico, set about to create a line of tees that ticked all the sustainable boxes without compromising on style, quality or fit. Ethically made, with organic quality fabrics, whether you are a crew girl or prefer a “V”; like a raw edged collar or a rolled up sleeve, with 10 styles to choose from there is one to complement every girl’s wardrobe in every colour you need! It’s okay, you can thank us later!With 11 stockists across Australia and New Zealand, and, of course, an online store, now that you’ve discovered it, we have no doubt you will be buying in mass.

This is the start of your ultimate cool girl status #FHStyle … join the revolution, and remember, “Less is more with everything” (Rebel Hendrie).