Mercedes-Benz Fashion Festival Sydney Campaign Launch
Mercedes-Benz Fashion Festival Sydney launches its 2012 campaign today, and reveals a fun commercial that is a celebration of all things fashion, just as the Festival is.
Baring the slogan, Your Ticket To The Trends, the campaign highlights the Spring Summer Collections consumers can see on the runway, and gives a taste of the excitement expected at this weeklong festival of runway shows and special events.
Created by IMG Fashion and the geniuses at Joy Collective, the 30 second ad will run across the Channel 7 network, key cinemas and online in the month long campaign that includes billboards across the EYE Outdoor and Retail networks and a print partnership with The Daily Telegraph.
‘Don’t wanna go home’ is the catchy tune featured in the campaign, created by Aussie garage rock band, Bang! Bang! Rock n Roll from their album ‘Do It’.
The ad is just a taste of what ticketholders will experience at Mercedes-Benz Fashion Festival Sydney. To be a part of Sydney’s most fashionable event this August, head to Ticketek