IT SEEMS we’ve all become obsessed with eyebrows – we’re sculpting, grooming, filling in and even tattooing our brows these days. But really, when haven’t we been fascinated by those ever important bits of hair on our face? As far back as records go, we can see how trends have shaped our brows (no pun intended!).

The newest trend – cosmetic tattooing – might seem scary for most, but we’ve called on some friends in the industry to give us not only a retrospective on eyebrow trends over the past century, but an insight into how a cosmetic tattoo could actually help us achieve the most natural look of all.

To take it away, here’s Bree Cowen, brow expert and Founder of Brissie’s leading cosmetic tattoo clinic – iBoutique.


A photograph of a smiling Clara Bow, 'The It Girl,' Hollywood, California, 1926 . (Photo by Underwood Archives/Getty Images)

Thin was in, in the Roaring ‘20s, with women modelling themselves after silent-movie star Clara Bow’s super thin, straight and downward arching brows. Women would completely shave off their brows and redraw them with a grease pencil to achieve the thinnest, straightest look possible.

1930sbrows1930While a thin eyebrow was still favoured during the 1930’s, women in this decade opted for a higher arch to create a striking look. Actresses like Greta Garbo and Carole Lombard  set the scene for what was considered a fashionable brow in this era.

1940sbrows1940Thicker brows made their mark in the 1940s, allowing for a more natural and softer look. This made a woman’s overall appearance seem less severe when compared to pervious trends. For this reason, fuller, high arched eyebrows trademarked by Joan Crawford became a signature look of the ‘40s.

1950sbrows1950By the 1950s the thin eyebrow was well and truly gone, with stronger, thicker brows taking centre stage. Paired with full, glamorous makeup, brows were often pencilled in to appear darker, as seen on actresses like Audrey Hepburn and Elizabeth Taylor.

1960sbrows1960Women went to many lengths to achieve a natural looking brow in the 1960s. They would shave off their eyebrows and pencil them back in with multiple, short strokes. 60s siren Sophia Loren was a fan of this look.

1970sbrows1970The carefree attitude of the 70s matched a carefree brow. Free from being pencilled in or groomed, “underdone” brows were the trend, as seen on model Lauren Hutton.

1980sbrows1980The 80s were all about the bushy brow – in fact, the bushier, the better. Brooke Shields was – and still is – an eyebrow icon. She influenced women to put down the tweezers and embrace their natural shape.

1990sbrows1990There was tweezing and plucking aplenty in the 90s, with barely-there brows the ultimate goal. Drew Barrymore’s and Pamela Anderson’s looks were emulated by women all around the world.

2000s and presentbrowsfeatureWhich brings us to the present day… thankfully the trend over the last few years has seen women wanting a more natural, flattering shaped brow, tinted or filled in to appear stronger.

So what does Bree suggest we all do to find out perfect brow?

My recommendation would be to shape your brows specifically to complement your facial features, achieving symmetry and fullness without looking too harsh.

This is exactly why a lot of women are opting for cosmetic tattooing – so they don’t have to waste time every morning filling their brows in. For the most natural looking results possible, feather touch brow tattoo art is what you need.

For more information from Bree on brow shaping or cosmetic tattooing, visit iBoutique.