AUSTRALIAN bridal designers have had their tastebuds tempted by the ever-powerful allure of the Big Apple.
A recent announcement by an Australian Fashion Agency has opened the door for local designers to showcase their wares under the ultimate bridal spotlight: New York Bridal Fashion Week. And it seems the platform is just what our couture creators have been craving for.
Fashion Palette recently announced the addition of the event to it’s 2016 calendar, stating there had been “huge interest” from Australian bridal and couture designers to expand globally. Director Sonya Mefaddi said the inclusion of NYBFW would provide designers with the perfect opportunity to do exactly that. She said the move would enable Australian labels – both new and established – to bask in the searing spotlight that comes from showcasing in New York. And considering runway role models Vera Wang and Oscar de la Renta are just a few of the luxurious labels to have previously presented at New York Bridal Fashion Week (did we mention Marchesa?) it’s no wonder the global event is on Mefaddi’s hit list.
Her agency this year celebrated it’s largest American showcase with 20 Australian designers hitting the catwalk for FPNYFW15. She said the decision to expand into the bridal sector was a natural one after Fashion Palette’s continuous growth in New York since it’s name first appeared on the agenda for New York Fashion Week when it began showcasing Australian labels in 2012. And, although bridal couture has been a feature of the agency’s past NYFW showcases, it’s decision to add a second trip to the US each year is one that will no doubt catapult many of our creatives into the US marketplace.
“Fashion Palette continues to support the Australian fashion space offering growth opportunities for Australian labels,” Mefaddi said.
“Fashion Palette New York Bridal Fashion Week (FPNYBFW) is an exciting new platform for Australian Bridal designers which will provide a unique opportunity to present their collections to the worlds more influential international buyers and media.”
Mefaddi said the move would allow Australian Bridal, Special Occasion, Mother of the Bride, Bridesmaid, Flower Girl and millinery brands to present their collections to the world’s most fashion-fierce eyes and connect new and established bridal designers with global retailers and media from across the globe.
“Fashion Palette will provide more visibility to a sector with great export potential, contributing to the exposure of Australian Bridal worldwide,” she said.
After following Fashion Palette’s journey since it first represented Australian labels in the Big Apple, I have no doubt this announcement will bring smiles to the faces of bridal designers across our nation, and those of buyers in the US.
We’ll continue following the Fashion Palette journey … so stay tuned.
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