An invitation to style a shoot with the fabulous Elizabeth Braithwaite in collaboration with the PROJECT SPF  Campaign?

Consider this Stylehunter’s official RSVP!

The Project – Stay Pretty Forever; The motto? Health is beauty.

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Established by the QLD Government to promote sun-safe living, this is a campaign worthy of our attention, and one that we cannot afford to ignore in Queensland, as residents of the state that boasts (and not proudly) the highest rate of skin cancer in the world.

The fashion and beauty industries have a significant influence on our lifestyle choices and so the perfect collaboration was born when leading fashion and beauty experts joined together in support of the campaign, including Liz Braithwaite from Australia’s Next Top Model, Fashion designer Juli Grbac, Stylist Laura Churchill and award winning skincare brand Alpha-H’s founder Michelle Doherty.

Sun-safety has never been so stylish!

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And, as the “health is beauty” message is spread, with it, and perhaps perfectly timed, come emerging trends from the SS/14 runways confirming that ‘natural’ is the new look; to quote make up artist Tom Percheux for Balmain SS/14, it’s all about “raw, natural, beauty”, and from the editors of Vogue UK, the sentiment is the same describing the emerging trend as fresh modern and real.

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So with the “sun-safe” message in mind, and without compromising on style, we have teamed up with the gorgeous Liz Braithwaite, to create some key looks for the A/W season that will inspire you and keep you chic in the shade….

Combining a feminine slip with an oversizsed boxy knit creates an effortless look that is perfect for autumn days, add an anklet sock and this seasons must have boot, topped with an oversized hat and sunnies and you’ll be spreading the sunshine!

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Denim is a year round staple. Grab a statement pair of heels and style back with the simple clean lines of a long knit and your off duty look is complete.

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On the days where the temps start to make you wonder if it’s really winter, keep your look in season with some accessory play. Try an oversized Hat and a cute pair of wrist warmers to keep cool.

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While it can be tempting in winter to play it safe with darker shades, adding some colour to your day can be the perfect pick me up and what better way than with a gorgeous Kaftan…. not just reserved for summer, pair back with a great pair of boots, and a fedora to shine. It will easily become one of the most versatile pieces in your wardrobe and carry you through the seasons.

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Our favourite thing about winter has to be wrapping up and staying cozy.. Amp up your snuggle factor with a gorgeous blanket wrap or cardigan, and grab a felt fedora and man style boots to stay warm…and fabulous.

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Sun-safe living doesn’t have to mean head to toe “rashies” and fluorescent coloured zinc…. There is another way….

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And to quote Liz…”health is beauty at the end of the day”.

Styling:    Jenni Sellan Styling
Images:   Quince and Mulberry Studios
Make up: Alannah Pritchard Make up and Nails
Hair:         Horse Meat Disco Salon 

Jenni Sellan

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